MediaCast team

Articles by MediaCast team

Prioritising client relationships as a PR professional
March 2026

Prioritising client relationships as a PR professional
From headlines to opportunities: Using reactive media to position your experts at the front of conversations
March 2026

From headlines to opportunities: Using reactive media to position your experts at the front of conversations
How to take your brand from “we think we’re great” to “they think we’re great.”
September 2025

How to take your brand from “we think we’re great” to “they think we’re great.”
SEO alone won’t cut it - PR is the key to AI search visibility
August 2025

SEO alone won’t cut it - PR is the key to AI search visibility
Radio Day Insights Report Q2 2025
July 2025

Radio Day Insights Report Q2 2025
The power of exclusivity: Why we say no to competing clients
July 2025

The power of exclusivity: Why we say no to competing clients
Investing in video: 5 creative ways to boost your PR and marketing with videography
May 2025

Investing in video: 5 creative ways to boost your PR and marketing with videography
What SCA
February 2025

What SCA's Redundancies Mean For the Future of Broadcast
Overcoming Your Phone Pitching Anxiety
February 2025

Overcoming Your Phone Pitching Anxiety
Building strong relationships with journalists: Our top 5 tips to get on (and stay on!) a journo’s good side
December 2024

Building strong relationships with journalists: Our top 5 tips to get on (and stay on!) a journo’s good side
Writer
November 2024

Writer's Block? How to Get the Creative Juices Flowing!
Pro Bono for Purpose is back!
October 2024

Pro Bono for Purpose is back!

Supporting Tomorrow’s PR Talent
October 2024

Supporting Tomorrow’s PR Talent
Print journos not biting? Radio is ready...
September 2024

Print journos not biting? Radio is ready...

Nine years of MediaCast!
June 2024

Nine years of MediaCast!

Attention Inhouse Comms Pros: Top tips to secure your external PR budget
April 2024

Attention Inhouse Comms Pros: Top tips to secure your external PR budget
Match made in heaven: Finding the right PR Agency for your brand
February 2024

Match made in heaven: Finding the right PR Agency for your brand
Pro Bono for Purpose Winners Announced
February 2024

Pro Bono for Purpose Winners Announced
Value for your VNR: Four ways to utilise your campaign’s Video News Release
January 2024

Value for your VNR: Four ways to utilise your campaign’s Video News Release

Tis the Season for Social Media: How to Create a Festive Social Media Calendar
November 2023

Tis the Season for Social Media: How to Create a Festive Social Media Calendar
The good, the bad and the very underwhelming – analysis of Aussie PR responses
November 2023

The good, the bad and the very underwhelming – analysis of Aussie PR responses
What is the role of your PR agency in a crisis?
October 2023

What is the role of your PR agency in a crisis?

The Role of a Crisis Communications Plan – and why your business needs one.
September 2023

The Role of a Crisis Communications Plan – and why your business needs one.
MediaCast Turns Eight!
June 2023

MediaCast Turns Eight!
What it means to be a woman in the communications industry – International Women’s Day 2023
March 2023

What it means to be a woman in the communications industry – International Women’s Day 2023
Breaking News: Five tips for planning the perfect media call
February 2023

Breaking News: Five tips for planning the perfect media call
2022 – that’s a wrap!
December 2022

2022 – that’s a wrap!
MediaCast announced as Founding Member for PRCA APAC: Australia Network
October 2022

MediaCast announced as Founding Member for PRCA APAC: Australia Network
Tackling trade media – why bigger isn’t always better
September 2022

Tackling trade media – why bigger isn’t always better
MediaCast keep their kits on for the Sudsy Challenge 2022
August 2022

MediaCast keep their kits on for the Sudsy Challenge 2022
MediaCast introduces paid pregnancy loss and IVF leave
June 2022

MediaCast introduces paid pregnancy loss and IVF leave
Blurring the lines between newsworthy and exploitation: lessons from the Rebel Wilson controversy
June 2022

Blurring the lines between newsworthy and exploitation: lessons from the Rebel Wilson controversy
Heard v Depp and the Court of Public Opinion
June 2022

Heard v Depp and the Court of Public Opinion
MediaCast turns seven
June 2022

MediaCast turns seven
The last song: 4KQ sold and rebranded after decades on air
May 2022

The last song: 4KQ sold and rebranded after decades on air
Media Training Q and A with Rebecca Archer
April 2022

Media Training Q and A with Rebecca Archer
The 2022 Budget through a PR lens
March 2022

The 2022 Budget through a PR lens
Big changes at ABC: Why your media relationships matter
February 2022

Big changes at ABC: Why your media relationships matter
Navigating PR in 2022
February 2022

Navigating PR in 2022
So, you
January 2022

So, you're thinking about PR?
The Year That Was 2021
December 2021

The Year That Was 2021
2021 - that
December 2021

2021 - that's a wrap!

Calming your nerves and nailing the brief: MediaCast’s top tips for live interviews
November 2021

Calming your nerves and nailing the brief: MediaCast’s top tips for live interviews
Quarter Three Update 2021
October 2021

Quarter Three Update 2021
Making (sound) waves in the radio ratings
September 2021

Making (sound) waves in the radio ratings
What have we learnt from the Olympics and Paralympics?
September 2021

What have we learnt from the Olympics and Paralympics?

The Father’s Day Edit: the best advice our dads ever gave us
September 2021

The Father’s Day Edit: the best advice our dads ever gave us
quarter two update 2021
July 2021

quarter two update 2021
MediaCast turns six
June 2021

MediaCast turns six
quarter one update 2021
April 2021

quarter one update 2021
Clutch Names MediaCast as Brisbane’s Top PR Agency
March 2021

Clutch Names MediaCast as Brisbane’s Top PR Agency
2020 – what a way to kick off a new decade!
December 2020

2020 – what a way to kick off a new decade!
New Year, New PR Plan
December 2020

New Year, New PR Plan
2020 Third Quarter Update
October 2020

2020 Third Quarter Update

Why investing in research will take your campaign to new heights
October 2020

Why investing in research will take your campaign to new heights
2020 second quarter update
July 2020

2020 second quarter update
As Services Go Online, Organisations Hit the Airwaves: A MediaCast Case Study
April 2020

As Services Go Online, Organisations Hit the Airwaves: A MediaCast Case Study

2020 First Quarter Update
April 2020

2020 First Quarter Update
Explained: Radio News Releases
March 2020

Explained: Radio News Releases
Thank you 2019. Welcome to 2020.
December 2019

Thank you 2019. Welcome to 2020.
MediaCast named as finalist in prestigious Golden Target Awards
October 2019

MediaCast named as finalist in prestigious Golden Target Awards
The difference between public relations and advertising
May 2019

The difference between public relations and advertising
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