The MediaCast Team

MediaCast’s award-winning team is recognised as forming one of the top public relations and communications agencies in Australia.

Celebrating 10 Years (2015 - 2025)

Fran Chalmers

Managing Director

Fran Chalmers

Managing Director

Fran is the Managing Director of MediaCast. Since founding the agency in 2015 as Australia’s first specialist broadcast PR firm, she has grown it into a full-service consultancy delivering media relations, crisis communications, and integrated PR strategies. Originally focused on healthcare and not-for-profits, Fran has built MediaCast’s reputation for excellence through referrals and results, expanding the business into sectors including technology, consumer, FMCG, finance, and manufacturing. Fran oversees the overall business strategy, operations, and performance of MediaCast, ensuring it meets its business goals while guiding and leading the team. She works with global and Australian brands as well as not-for-profit organisations, leading the team to manage reputation, build visibility, and engage audiences. Under her leadership, MediaCast’s work has been recognised with multiple industry awards.

Amy Bramman

Group Account Director

Amy Bramman

Group Account Director

As Group Account Director, Amy provides strategic direction across MediaCast’s campaigns, ensuring creativity, precision, and measurable results. With extensive experience in PR and media strategy and crisis communication, she establishes performance frameworks and oversees rigorous measurement processes that keep campaign teams accountable to achieving exceptional outcomes. Amy is instrumental in upskilling and mentoring our PR professionals and sharing her expertise through industry masterclasses and hands on leadership to ensure the team evolves with confidence. Prior to joining MediaCast, Amy worked as a Senior Publicist at a leading personal representation agency in London, where she managed publicity campaigns for West End and regional theatre productions.

George van Velzen

COO

George van Velzen

COO

George is MediaCast’s COO and is responsible for the agency’s operational infrastructure and technology development. He has been pivotal in building BUZZHub, MediaCast’s proprietary PR platform that streamlines campaign delivery and reporting. With a background in IT, HR, and finance, George ensures MediaCast scales efficiently while maintaining excellence. His meticulous, risk-aware leadership complements Fran’s vision, creating a strong foundation for long-term client success.

Sophie Taylor

Account Manager

Sophie Taylor

Account Manager

As Account Manager at MediaCast, Sophie provides strategic direction for her accounts and the wider team, leveraging her expertise across health, not-for-profit, B2B and Australian-made manufacturing. Through her work, Sophie drives strong advocacy messages to drive change and is adept at positioning brand voices as thought leaders in their respective industries, generating cut through and creating meaningful impact. Known for her steady hand and meticulous attention to detail, Sophie ensures campaigns are executed with precision while never losing sight of the bigger picture. She champions MediaCast’s pro bono initiative, ensuring important causes are given a powerful platform to be heard. With a Bachelor of Communications (Public Communication) from UTS, she has led digital engagement and communications at the Australian Medical Association (NSW), where she managed campaigns, content, and membership communications.

Vinh Tran

Account Manager

Vinh Tran

Account Manager

As Account Manager, Vinh strengthens brand positioning, manages risk, and builds trust through strategic counsel and high-impact media engagement. She has a particular focus on the mental health sector, helping clients navigate complex communications challenges with clarity and confidence. Vinh provides tailored strategies that align with organisational goals, fosters strong stakeholder relationships, and ensures messages are impactful across multiple channels. Vinh is a senior communications professional with 25+ years’ experience advising executives across Asia-Pacific. She specialises in corporate PR, crisis communications and media relations, and has guided C-suite leaders through reputational issues, M&A and large-scale transformation.

Brianna Graham

Account Manager

Brianna Graham

Account Manager

At MediaCast, Brianna is our in-house brand activation guru, connecting brands with audiences in authentic and memorable ways. Her expertise sits across both the lifestyle and healthcare spaces, with her portfolio spanning smart outdoor technology, premium alcohol brands, aesthetic surgery, mental health services and veterans advocacy. Leveraging her strong media connections and event expertise to create memorable campaigns for lifestyle brands. With five years’ experience in luxury lifestyle PR, Brianna has managed campaigns for prestigious international brands, curating media famils and immersive experiences across hotels, cruises, trains and safaris. Known for her creativity and strong client relationships, she crafts compelling narratives and designs experiential moments that elevate brand presence and drive measurable results.

Martin Ward

Account Manager

Martin Ward

Account Manager

At MediaCast, Martin leads accounts in the tech, marketing and manufacturing spaces with a focus on B2B and broadcast PR. Martin is particularly adept at leading communications for complex and technical brands, translating intricate subject matter into accessible, engaging narratives that deliver results. Martin is a multimedia communications professional and draws on extensive experience spanning PR, publishing, media relations and digital marketing to bring clarity and focus to complex communications challenges. Previously Deputy Web Editor at Farmers Weekly (UK), he focused on SEO, social and video, developing content that engaged and informed audiences.

Sarah Nelson

Senior Account Executive

Sarah Nelson

Senior Account Executive

At MediaCast, Sarah works across accounts in the health, disability, and not-for-profit sectors, collaborating closely with Account Managers to ensure messaging is purposeful and impactful. Sarah also leads MediaCast’s white-labelled broadcast campaigns, where she partners with agencies of all sizes - from global networks to boutique PR agencies to extend their campaign reach and enhance client outcomes. Sarah draws on extensive experience in the media to help clients navigate an increasingly complex communications landscape. With a deep understanding of the media landscape, she brings insight into the intricacies of the media ecosystem and how to achieve cut-through in competitive environments. A graduate of the University of Queensland with a Bachelor’s degree in Journalism and Communication, Sarah combines her media expertise with a strategic approach, ensuring accounts benefit from both strong industry knowledge and effective delivery.

Alice Simpson

Senior Account Executive

Alice Simpson

Senior Account Executive

At MediaCast, Alice works across some of our key accounts in health, beauty, manufacturing, and technology, giving her broad experience with brands spanning diverse industries. Alice plays a key role in MediaCast’s white-labelled broadcast service, delivering campaigns on behalf of agencies working across blue-chip and household-name brands. She also mentors the team on broadcast best practice, sharing her expertise to strengthen campaign delivery across our specialist broadcast arm. Alice manages MediaCast’s social media channels, driving and executing the strategy and creating content that is both engaging and informative. With agency experience and a Public Relations degree from QUT, she contributes to both the development and execution of accounts, bringing creativity, strategic insight, and hands-on expertise to every project.

Tian Hedge

Account Executive

Tian Hedge

Account Executive

Tian provides supports on some of MediaCast’s key accounts team in in smart home technology, veteran and disability advocacy, and the manufacturing industry. She supports the team with research, planning, and execution, bringing fresh creativity, strong organisational skills, and attention to detail. She manages our Radio Day® offering and helps to deliver fast-turnaround broadcast campaigns for PR agencies and brands. Tian has also contributed to media engagement, influencer outreach, content creation, and events, with a particular focus on the entertainment and lifestyle sectors. A QUT graduate with a Bachelor of Communications (Advertising, PR & Entertainment), Tian has gained hands-on agency experience through internships at other Brisbane PR agencies, equipping her with practical skills and a collaborative approach to every campaign.

Emerson Mitchell

Public Relations Coordinator

Emerson Mitchell

Public Relations Coordinator

Emerson supports broadcast research, media list building and content development. With a PR degree from Deakin and hands-on social media experience, she assists with Radio Day® logistics, campaign tracking and reporting — bringing a passion for non-profits and entertainment to every brief.

Vacancy

Soon to be revealed!

Vacancy

Soon to be revealed!

MediaCast History

June 2015

MediaCast Launched

MediaCast officially incorporated in June of 2015 and launched
Radio Days and Media Days into the Australian market

All services delivered through MediaCast's own
BUZZHub platform and our own NewsWire platform.
2016-2017

Expansion of Services

In order to capture more of the market, MediaCast expanded
its service to become a full service agency, offering project
and retainer based services whilst also incorporating
other PR functions.
2018-2021

Growing and Evolving

We grew the team and moved into a bigger offices.

2019 PRIA Golden Target Winner - Small Budget Campaign
2021 PRIA Golden Target Winner - Public Advocacy & Community Relations Campaign

We launched the BUZZHub Client Portal to provide clients with real-time access
to coverage data and interview scheduling.
2022-2023

Leading by Example

One of the first agencies in Australia to support families by introducing
IVF fertility leave and paid pregnancy loss leave.

2023 Clutch - Australia's Top PR Agency Winner

MediaCast launched its cloud-based PR Software BUZZHub as a
subscription offering to the market.
2024-2025

Celebrating 10 Years

2024 - PRCA (APAC region) Diversity, Equity and Inclusion Campaign Winner

2025 - PRCA (APAC region) Small Consultancy of the Year Finalist
2025 - PRCA (APAC region) NGO and Charity Award Finalist
2025 - PRCA (APAC region) Health and Wellbeing Award Finalist

MediaCast celebrates 10 years of operation!
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