The Challenge
MediaCast works with ArcMate to promote their innovative products that make camping easier, faster, and more accessible for all Australians. Our goals are to boost ArcMate’s visibility, strengthen its reputation as a trusted Australian camping brand and grow its share of voice in the market. The engagement targets campers and outdoor enthusiasts nationwide, including families, van-lifers, and men aged 45 to 65.
The Strategy
With a focus on making camping simpler and positioning ArcMate as a trusted Australian brand, our strategy centres on consistent, targeted storytelling throughout the year.
Our strategy includes curating editorial features to build momentum and brand awareness while launching new products to market and leveraging key seasonal moments like Winter and Spring holidays, Father’s Day, Black Friday, and Summer holidays to maximise exposure when camping interest peaks and reach our target audience.
To further strengthen ArcMate’s credibility, we leverage the founders as camping experts, pitching their insights and experiences through interviews, opinion pieces, and editorials across national TV, print, digital, and radio outlets that reach our core audiences of families and outdoor enthusiasts.
The Execution
MediaCast rolled out an always-on PR program underpinned by a structured media outreach cadence, including ongoing pitching of product stories, seasonal hooks and commentary to a targeted media list across TV, print, digital and radio.
Product seeding was activated to drive third-party validation, with key products distributed to journalists for hands-on testing and consideration in editorial formats such as reviews, round-ups and gift guides.
To support media engagement, MediaCast developed and commissioned consumer research to create timely news hooks, while coordinating founder interviews and commentary to service media opportunities and maintain a consistent brand voice in market.
The Outcome
MediaCast’s campaign delivered strong national visibility for ArcMate, securing widespread coverage across major digital, print and broadcast media, alongside targeted placements in family, lifestyle and outdoor outlets reaching core audiences.
The campaign achieved broad syndicated reach through News Corp publications and strong uptake across radio networks, significantly amplifying awareness during key seasonal periods and positioning ArcMate within high-interest camping and travel conversations.
As a result, ArcMate strengthened its brand presence and credibility in the Australian market, establishing itself as a trusted voice in the outdoor recreation space while driving consistent exposure for its products and brand story.