Target Audience
- Business owners and leaders
- Heads of revenue and commercial growth
- Pricing and monetisation professionals
The Challenge
Within our current ongoing PR strategy, our challenge is to elevate Pretian Squared’s industry profile in Australia, while safeguarding their core service offering and intellectual property. The engagement’s broader objective is to demonstrate that sophisticated monetisation is about sustainable value and smart scaling, rather than simply increasing prices in a sensitive economic climate.
By crafting a narrative around their unique value proposition, we work to position Pretian Squared as a trusted authority within its technical niche, establishing them as the go-to consultancy for monetisation and pricing, while elevating CEO Chris Petzoldt as a thought leader in the sector.
The Strategy
Beginning with the launch of Pretian Squared’s AI report findings, we focused on establishing Pretian Squared’s expertise across AI and technology services, pricing and value defence strategies and start-up growth.
With Pretian Squared’s work spanning the technology, retail, banking, consumer goods, construction, automotive and private equity sectors, our approach centres around reaching our target audience through relevant business and trade outlets and mainstream media news-jacking to demonstrate the wide applicability and relevance of Pretian Squared’s expertise.
The Execution
Placing CEO Petzoldt’s expertise at the centre of our efforts, the team proactively identifies trending topics where Petzoldt can add commentary, value or an alternative perspective.
Through our reactive media monitoring strategy, we identify opportunities for Petzoldt’s to add value to relevant topics in the news agenda such as interest rate hikes to advise businesses on what to consider in response.
Additionally, we use broadcast media as a tool to extend our reach and build credibility among consumers, with a particular focus on the integration of AI.
The Outcome
To date, the MediaCast team has secured 52 items of coverage across the Australian media landscape, generating an estimated 1.6 million impressions.
Two leading outlets in the technology and marketing sectors, iTWire and Mi3, published articles on the AI report, delivering immediate visibility among marketing and tech professionals. These pieces along with a Q&A in Techfinitive, position Pretian Squared as an authority in the space, offering trusted guidance on how to use AI effectively, packaging it up tight to sell it.
Our reactive strategy has landed an interview on the Talking Business podcast with Leon Gettler, as well as an interview on Ausbiz, Australia’s premier live-streaming business and finance news channel.
Additionally, we continue to expand Pretian Squared’s broadcast presence through radio interviews ensuring broad reach and exposure to diverse audience segments.