The campaign
After being awarded a grant through our Pro Bono for Purpose initiative, MediaCast worked with Basic Rights QLD to deliver the Working Women NDA Law Reform campaign. The campaign aimed to raise awareness about how often NDAs are used in sexual harassment cases, push for new laws to restrict their use. The campaign aimed to highlight the need for greater transparency and tighter controls on NDAs and increase public recognition of Working Women QLD.
The strategy
The campaign targeted national top-tier radio, print, and digital outlets, using the authoritative voice of the Director of Working Women QLD and powerful case studies to drive cut-through on an issue affecting women across Australia. We positioned the spokesperson as a leading expert on workplace safety and legal reform, offering interviews and opinion editorials to national and metro publications to elevate awareness, credibility, and urgency around NDA misuse.
The Execution
MediaCast delivered a targeted media relations program to drive national attention on NDA misuse, developing a suite of media materials including press releases, opinion editorials and spokesperson briefing documents to support consistent and compelling storytelling.
We activated a proactive outreach strategy across top-tier radio, print and digital media, pitching the Director of Working Women QLD as the lead spokesperson and coordinating interviews, commentary opportunities and case study placements to bring the issue to life.
To strengthen the campaign’s impact, MediaCast identified and integrated real-life case studies, aligning them with media opportunities to humanise the issue, while maintaining a steady flow of commentary and reactive pitching to keep the conversation active throughout the campaign period.
The outcome
The NDA Law Reform campaign delivered nationwide impact, generating 323 radio items, 85 online articles, four newspaper stories, and a podcast feature. Cove mastheads and national radio networks, ensuring stories reached everyday Australian workers, employers, and policymakers. This broad visibility strengthened public understanding of NDA rage ran across major reform, amplified the voices of women affected, and positioned Working Women QLD as a recognised leader in driving meaningful legislative change.