AT A GLANCE

Scope // One story per month

Media Items // 413 items of coverage

Audience Impressions // 24 million impressions

Highlights //  Australian Associated Press, Courier Mail, Women’s Agenda, HR Leader

THE OBJECTIVES

After being awarded a grant through our Pro Bono for Purpose initiative, MediaCast worked with Basic Rights QLD to deliver the Working Women NDA Law Reform campaign. The campaign aimed to raise awareness about how often NDAs are used in sexual harassment cases, push for new laws to restrict their use. The campaign aimed to highlight the need for greater transparency and tighter controls on NDAs and increase public recognition of Working Women QLD.

THE CAMPAIGN

NDA Reform – Working Women QLD

The campaign targeted national top-tier radio, print, and digital outlets, using the authoritative voice of the Director of Working Women QLD and powerful case studies to drive cut-through on an issue affecting women across Australia. We positioned the spokesperson as a leading expert on workplace safety and legal reform, offering interviews and opinion editorials to national and metro publications to elevate awareness, credibility, and urgency around NDA misuse.

THE RESULTS

The NDA Law Reform campaign delivered nationwide impact, generating 323 radio items, 85 online articles, four newspaper stories, and a podcast feature. Coverage ran across major mastheads and national radio networks, ensuring stories reached everyday Australian workers, employers, and policymakers. This broad visibility strengthened public understanding of NDA reform, amplified the voices of women affected, and positioned Working Women QLD as a recognised leader in driving meaningful legislative change.