AT A GLANCE

Timing // August 2025 – ongoing

Scope // One story per month

Targets // Metro mastheads, digital/print trade, trade publications

Media Items // 146 items and counting

Audience Impressions // 12.8 million impressions and counting

Highlights // Gone Touring Australia, 7News Digital, Caravan Camping Sales, 9Travel, Regional ARN Online (36 syndications), The Advertiser

RETAINER AIMS

MediaCast works with ArcMate to promote their innovative products that make camping easier, faster, and more accessible for all Australians. Our goals are to boost ArcMate’s visibility, strengthen its reputation as a trusted Australian camping brand and grow its share of voice in the market. The engagement targets campers and outdoor enthusiasts nationwide, including families, van-lifers, and men aged 45 to 65.

STRATEGY

With a focus on making camping simpler and positioning ArcMate as a trusted Australian brand, our strategy centres on consistent, targeted storytelling throughout the year.

Our strategy includes curating editorial features to build momentum and brand awareness while launching new products to market and leveraging key seasonal moments like Winter and Spring holidays, Father’s Day, Black Friday, and Summer holidays to maximise exposure when camping interest peaks and reach our target audience.

To further strengthen ArcMate’s credibility, we leverage the founders as camping experts, pitching their insights and experiences through interviews, opinion pieces, and editorials across national TV, print, digital, and radio outlets that reach our core audiences of families and outdoor enthusiasts.

CAMPAIGNS

Father’s Day Reviews and Father’s Day Interviews

With families and men being a key audience for ArcMate, our strategy also involves getting products such as the ArcPit into the hands of journalists for them to try and rave about through write ups, reviews, round ups and gift guides to ensure ArcMate’s products are front and centre.

Our engagement has kicked off with a bang, with strong media exposure across major digital and lifestyle outlets, including 7News Digital and news.com.au. Coverage has also extended to a range of family, technology, and lifestyle platforms such as Bellamumma, Mouths of Mums, Mum’s Lounge, Women Love Tech, and Caravan Camping Sales, along with a range of metro and regional radio networks.

Leveraging the consumer research we crafted and commissioned on behalf of ArcMate, we have highlighted the growing preference for local camping over international travel, securing widespread coverage across outlets including The Advertiser (which syndicated to Sunday Telegraph, Sunday Herald Sun, Sunday Mail Adelaide, Sunday Mail Brisbane, and Sunday Tasmanian) and 4BC to name a few.

ArcMate’s insights have also been featured by online outlets such as 9Travel, Cairns Local News, and Global Travel Media — reinforcing ArcMate’s position as a thought leader in the outdoor recreation space.