A Word from the Directors
This year was a rewarding one for MediaCast and our growing team, which is becoming significantly stronger and more experienced. 2019 also brought evolving and strengthened relationships with the media and our clients, some of whom we have been working with for five consecutive years.
This year, we reached more Australians than ever before, through our TV, radio, print, digital and social channels, securing more than six thousand media items and communicating our clients’ messaging to over 300 million people.
MediaCast expanded into a wide range of sectors this year, working with clients from the finance, insurance, FMCG, manufacturing, health, wellbeing, beauty and travel industries.
We are looking forward to 2020 being another year of growth and success. In January, we will be welcoming a new member to our team (keep an eye on our social for this) and kicking off the year with some exciting, informative and educational campaigns!
Below we have included some of the highlights of the year and we would like to take this opportunity to thank everyone involved in our campaigns; our clients, our team and our media relationships. We wish everyone a Merry Christmas and a successful 2020.
MediaCast becomes an Award-Winning Agency
MediaCast’s greatest highlight of the year was ‘getting-our-award-on’ and taking away a state winner trophy from the PR Industry Peak Body, PRIA. We were awarded the Best Small Budget Campaign for a campaign we ran for child protection charity, Act for Kids.
The campaign highlighted the importance of protective behaviour skills among children and encouraged parents and schools to teach protective behaviours to Australian kids. Our campaign reached over 17.2 million people across Australia, through 224 items of coverage.
While our Act for Kids awareness campaign won us an incredible award, it warms our hearts to know that the campaigns we’ve worked on this year have had positive social impacts and challenged social stigmas.
We managed another inspiring campaign for the Tourette Syndrome Association of Australia (TSAA), which in collaboration with The Project raised $45,000 – enough so that every child with Tourette Syndrome and their families, will be able to attend the camp next year at no personal cost in 2020.
MediaCast, Refreshed!
While our client and media relationships have skyrocketed this year, it’s been a busy year behind the scenes for MediaCast. We revamped our visual identity to better communicate our values, serve our key objectives and outline the three core segments of our business; Agencies, NFPs, and Brands. As the team is growing, MediaCast also moved to a new home this year, with plenty of foliage and much more natural light and space.
Welcoming New Clients
The team won some great international contracts this year and partnered up with the likes of the American brand, THINX and New Zealand businesses Ethique and The Gift Curator.
We also won contracts with other new Australian clients, including Australia Alopecia Areata Foundation, Pana Organic, and the Royal Institute for Deaf and Blind Children, to name a few.
Mixing It Up with Celebrities
It was an exciting year for talent too, with MediaCast having the privilege of working with a range of celebrities including Actor and all-round legend, Ted Lange – the cocktail maker on 80s hit TV show, The Love Boat. Australian sporting legends, including tennis players Dylan Alcott and John Millman, Basketballer Lauren Jackson, Ex-Olympic Swim Coach and Aussie legend Laurie Lawrence and Paralympian Jessica Gallagher.
MediaCast also sourced a range of independent specialists and experts to support our campaign messaging including psychologists, dieticians, neuropsychiatrists and doctors.
Agency Radio Days and the evolution of the Audio News Release
A huge area of growth for MediaCast this year was our inter-agency Radio Day campaigns.
This year, we saw more and more agencies move away from the traditional Audio News Release, as broadcasters prefer more personalised, in-depth content for their shows. As a result, PR agencies are now engaging MediaCast for our broadcast expertise and transitioning to Radio Days to support their wider campaign efforts.
In fact, MediaCast is leading the way in providing agencies with an alternative, better quality service to achieve the best outcomes for brands. Audio News Releases are still recorded and distributed to stations but serve to bolster and compliment live interviews that take place with talent as part of a Radio Day.
Thank you 2019, Hello 2020.
This year, MediaCast is proud to have delivered exceptionally high results for our clients and reached into the homes and lives of many Australians with informative, educational and interesting stories.
We’ve secured some phenomenal coverage and record-breaking campaigns throughout the year and .as this year comes to a close, we are really excited to be entering a new decade and implementing our big plans for 2020 and even bigger goals to kick.
Let’s do this!