It truly is commendable to see the number of organisations that have adapted to this crazy COVID-19 world and found new ways to deliver their services responsibly.
Technology and telehealth have become vital functions in our day-to-day lives. Our morning meetings, doctors’ appointments, counselling services and even pub trivia is now being conducted online and this sudden shift has given Australian businesses and not-for-profits something new to say.
All you have to do is turn on the radio to hear how many of our most well-known organisations are adapting to the pandemic. Almost every new message begins with ‘During this uncertain time…’. And as much as we’d all like to never hear the word ‘unprecedented’ ever again, this agile and relevant messaging gives us as listeners reassurance! While things may not be ‘business as usual’, the businesses we rely on such as banks and insurers, understand what we’re going through and are here to support us through this time.
The health industry has also seen a major shift in the way services are provided with the majority of appointments moving to a telehealth model. With concerns for our mental health during self-isolation, it has never been more important to educate Australians on the options and support available to them at their fingertips and just a phone call away.
MediaCast recently worked with Gidget Foundation Australia to help highlight the organisation’s telehealth services available to expectant and new parents. Gidget Foundation Australia had seen a 50% increase in traffic to their website since the pandemic began illustrating a surge of anxious parents seeking support.
The campaign was to be delivered nationally and predominantly on radio, however due to the highly relevant content we were pleased to secure several pieces of television coverage including segments on Sky News, Ten News First and Today Extra. Overall, the campaign achieved over 130 items of coverage with a reach of well over five million Australians.
While the spokespeople provided tips for expectant and new parents on how to cope during the pandemic, the campaign messaging was geared towards directing people to Gidget Foundation Australia’s telehealth service and vital information on how best to access these services.
If your business or organisation has recently changed the way you are connecting with customers, why not consider broadcast to share this information? At MediaCast, we can turn around a broadcast campaign in a matter of days to help you reach the audiences that mean the most to you. To find out more about how we can help you communicate important messages for your business or to learn more about our recent campaigns, just give us a call today on 07 3160 3370 or email [email protected]