It’s been a busy September at MediaCast! Over the past few
months, we’ve welcomed new campaigns spanning a book launch, cancer research in
space, health and tech, from clients that are emerging businesses and
purpose-led organisations to established brands and industry specialists.
While their audiences and objectives differ, there’s a
common thread that connects them: organisations across increasingly diverse
industries are recognising the value of media in building credibility, reaching
new audiences and turning important announcements into stories that travel.
Here’s a peek into what’s been happening in MediaCast world
the past month:
Turning research into a national conversation
Not every campaign is centred around a launch or major
event. For PEXA's Property Settlement Scams Index campaign, the opportunity was
to turn new research into a timely national conversation during Scam Awareness
Week.
MediaCast supported the campaign with a broadcast strategy,
securing 125 pieces of coverage and reaching close to 4.66 million people. The
campaign saw 10 completed radio interviews across programs in every Australian
state, including TV exposure across WIN News and Channel 10.
With a strong consumer-facing issue, timely research and a
spokesperson able to make the findings relevant to everyday Australians, the
campaign demonstrated how research can become a powerful broadcast story.
Making water sustainability relevant to Australian
households
For TouchGrid's ShowerStar, MediaCast turned everyday water
use into a timely conversation about household costs and sustainability.
The campaign positioned ShowerStar as a practical way for
Australian families to reduce water and energy consumption without changing
their plumbing or relying on willpower alone.
MediaCast developed a national, data-driven story around the
often-overlooked costs of water usage, drawing on behavioural science and the
product's ability to nudge users towards more sustainable showering habits.
From the "Everything Shower" trend and Father's
Day gifting to drought conditions and World Water Week, the campaign evolved
with the news cycle to find new reasons for audiences to engage with the issue.
The approach generated coverage across consumer, business,
specialist and broadcast media, including Australian Financial Review, Ausbiz,
Life and Technology on 2GB and News24.
More broadly, the campaign demonstrated how a practical
consumer solution can be connected to bigger conversations around cost of
living, sustainability and changing everyday behaviour.
Whether it’s groundbreaking research, a brand launch, or
essential consumer awareness, powerful storytelling is what cuts through the
noise. As we look ahead to the final stretch of the year, one thing is certain:
every organisation has a story waiting to be told, you just need the right team
to make it travel. Let's make yours heard.