The sequel to 2020 was always going to be an interesting one, and it’s safe to say that 2021 certainly delivered. At MediaCast it was a whirlwind year of campaigns, coverage, friendly new faces, an office move and of course, Thursday pats with our furry side kicks Murray and Sia.
A true highlight for us occurred just a few weeks ago, when we won gold at the PRIA Golden Target Awards for best campaign in Public Affairs and Advocacy. Our campaign with the Immunisation Coalition affected real change as we petitioned the government to reassess the recommended guidelines for the co-administration of the flu jab and the COVID vaccine. Not only was this campaign turned around in just four days, but achieved top tier coverage in all major metros and the nation’s biggest daily papers. It was an honour to be recognised by our peers with this win. 
This year MediaCast experienced enormous growth in all areas – we grew our team, we outgrew our office and overall we experienced year on year growth of 77%!
We welcomed 21 new clients to our books and took on 5 new retainers – we now officially consider ourselves experts in all things classic cars, veterans, NDIS, perinatal depression and anxiety and mental health. Our amazing team delivered a whopping 122 campaigns, generating over 13,000 items of coverage with a reach of over 712 million! It was by far our biggest year ever and we’re excited to keep this momentum going into 2022.
We asked the team to share a few of their highlights and favourite campaigns from the year and they certainly threw themselves into reminiscing – here’s what they had to say!
Amy, Account Manager –
“Having spent most of my PR career to date within theatre and arts, 2021 gave me the opportunity to get stuck in into a variety of new industries and sectors. Some highlights for me were in the not-for-profit space. In the first part of the year, I was lucky enough to work on several campaigns for charity Orange Sky, to communicate the fantastic work they do for people experiencing homelessness in both Australia and New Zealand. I also got to drive forward the launch of their first in-house innovation, the Waru Dryer, which was designed to enable them to reach more people with their free laundry services in a more environmentally friendly way. November was a big month for me, I delivered our Perinatal Mental Health Week campaign where over 40 organisations came together to banish the stigma surrounding perinatal mental health. This campaign was a really proud moment for me as we were able to shine a light on the individual stories and struggles of parents and demonstrate that all parenting looks different. 2021 was my inaugural year at MediaCast, not only am I thrilled to have worked on the amazing and thought-provoking campaigns that we completed this year, but I also can’t wait for what’s in store for our team in 2022.”
Jess, Account Executive –
“Despite only being at the agency for half of 2021, I have actioned and been a part of campaigns that I will remember for the rest of my career. As the resident Kiwi, steering the New Zealand half of the Sudsy Challenge 2021 campaign was both very rewarding and eye opening. The statistics hit home and so did the discussion around those doing it tough Trans-Tasman. Fast-forward to World Mental Health Day (10th October) and I was ecstatic to drive a campaign with Classics for a Cause to ignite the conversation around the amount of support Australia offers to our veterans and how we can AND should be doing more. We were delighted to secure 23 items of top tier coverage of broadcast and online with an estimated reach of over 13.8 million Australians. Every newly educated listener and viewer is vital towards creating that awareness that is integral for funding and support. Overall, jumping onto the MediaCast rollercoaster has been a whirlwind but I’m counting down the days until I can open my laptop and start it all over again in 2022.”
Meg, Junior Account Executive -
“My favourite campaign in 2021 was with The Pinnacle Foundation where I got to work alongside their wonderful CEO, Andrew Staite, and a few of the Pinnacle Scholars. I delivered this campaign in September to drive awareness and encourage young LGBTIQ+ Australians in regional, rural, and remote areas to apply for Pinnacle’s 2022 round of tertiary scholarships. The Scholars I spoke with were incredibly inspiring because even though they had all faced hardships as LGBTIQ+ young people, they were all committed to creating a more open-minded and positive world in their own unique ways. This campaign was a true delight from start to finish!”
Jacinta, Marketing and Communications Assistant –
“As a university graduate of about four days and an official MediaCast team member for one month, I am extremely new to the wonderful world of public relations. Working within an agency has certainly brought many surprises, with every day offering a new and unique experience. Although university prepared me to manage deadlines, write media releases and taught me how to reference my sources down to the correct full stop, they certainly failed to mention a few agency details. I was truly unaware of how many clients and campaigns need to be managed at once, how to angle a commercial campaign into a newsworthy pitch, and most importantly, they were wrong about pun appreciation within the media (they love it). Although I have only worked within the industry for a short amount of time, MediaCast has provided me with a wealth of knowledge. Four years ago I took a chance and selected communications as my field, and here I am four days out in a full time position, within a full service PR agency. Although PR is full of surprises, there is one thing I’m certain on, this is the industry for me.”
So with Christmas now upon us, our Out of Offices’ set and our Secret Santa gifts exchanged, it’s time to call it a year! We’d like to thank all of our amazing clients, agencies, producers and journalists for your support and trust in us. We hope we’ve done you proud and we can’t wait to do it all again next year.
Cheers!
Fran, George and Cavill