MediaCast First Quarter Update
Welcome to 2020. Please join us in saying… ‘WHAT THE HECK WAS THAT?!’.
I think we can all agree that the first quarter of this year has been a little less than ideal. We’ve survived bushfires, toilet paper shortages, and now we’re in the midst of self-isolation during a global pandemic. It truly has tested us as a nation, but amongst the heartache, the Aussie spirit has remained strong and together we will get through this.
Despite the unexpected influx of COVID-19 media coverage, we’re proud to report that we’ve achieved major media cut through for our clients this quarter. Our team has delivered campaigns across TV, radio, print, digital and social channels, securing more than 4,700 items of coverage and communicating our clients’ key messages to over 69 million Aussies.
Speaking of our team
This year we’ve welcomed two new team members to the MediaCast family which will see exciting growth and strengthened relationships with the media and our clients.
| In January we welcomed Amy. When she’s not alerting the office to the latest reality TV train wrecks, our Account Manager Amy is responsible for surveying client accounts to ensure their key messages are heard. She’s an out-of-the-box thinker and has a wealth of experience in lifestyle, tech and travel! With a particular talent for identifying creative angles and newsworthy ideas for new clients, we’re so thrilled to have Amy on our team. |
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Our new Campaigns Manager Cavill joined the team in March. Key responsibilities include providing Easter eggs at team meetings, but also overseeing the delivery team, managing campaigns and ensuring our team generate the best media cut through for every client. With previous experience in not-for-profit organisations as well as franchise marketing, Cavill has a passion for helping those with a cause and seeing small businesses thrive! And a passion for brownies… can’t forget brownies. Welcome Cavill! |
The new normal
The governments’ social distancing restrictions means the MediaCast team has recently transitioned to working from home. It’s safe to say our dogs are absolutely loving the change, although our very social team are missing our daily debriefs on the latest Netflix documentary. But never fear! We are staying connected through Microsoft Teams, lots of Facetime calls and the exchanging of about a million Tiger King memes.
Growth and expansion
This quarter we’ve expanded into a number of new sectors working with clients across lifestyle, manufacturing and one of the big four banks.
In particular, we’d like to welcome Brooks, Smart Approved WaterMark and Onya to our portfolio of clients. All of these campaigns kicked off in the midst of the coronavirus craziness and we’d like to thank you all for being flexible and allowing us to be agile in our pitching strategies to deliver the best results in an uncertain media landscape.
Broadcast Highlights
MediaCast secured multiple segments on morning TV this quarter. Today Extra featured James from the Tourette Syndrome Association of Australia discussing the new film, Motherless Brooklyn and its positive influence on Tourette Syndrome community.
Weekend Sunrise promoted Hearing Awareness Week for the Royal Institute for Deaf and Blind Children as well as Today Extra that featured baby Eden who received cochlear implants at eight months old.
So what’s next?
We’re supporting businesses through tailored PR packages, designed to focus on rebuilding and relaunching businesses hit hard by the government restrictions and temporary closures caused by the COVID-19 pandemic. On the flip side, there are many businesses experiencing an increase in demand for their services – telehealth counselling, food delivery services and garden supplies. We’re catering to these industries as well, helping them communicate changes to operating hours, new online services and the ways they are adapting their businesses to support Australians.
The media landscape is changing at an unprecedented rate and it’s our job to keep up! Through it all, radio has remained a constant and reliable medium for keeping us all informed, entertained and connected. We truly couldn’t be bigger advocates for the power of radio at this time. So much so, that I recently penned a piece for RadioInfo on this exact topic. Aussies are rushing to radio; listeners, advertisers, brands and businesses. We’d love to help you be one of them and make sure that your voice is heard and your brand remains strong during this crazy time.
Okay, that’s enough from us! Feel free to reach out and let us know how your first quarter went or ask how we can help you make an impact as we wrap up the financial year.
Signing off!
Fran