Pro Bono for Purpose

Pro Bono for Purpose

An exciting opportunity for not-for-profits and charities to harness the power of PR, start a movement, and create real and lasting change.

 

At MediaCast, we specialise in delivering impactful campaigns that cut through. From raising funds to raising awareness, some of our most meaningful work sits within the not-for-profit and charity sector.

 

We also recognise that not every organisation has the budget to invest in public relations year-round – or in some cases, at all. That’s why we created Pro Bono for Purpose: a dedicated initiative designed to give selected organisations access to strategic media support that helps amplify their message and build momentum.

Applications now closed
$85000
Value
10
Orgs
549
Applications
2316
Media
1435000
Audience

About the Program

MediaCast’s Pro Bono for Purpose charity grant offers not-for-profits and charities the opportunity to build momentum through high-impact media relations campaigns.

The program is designed to help organisations tell their story across radio, television, print, and digital media – increasing awareness, driving engagement, and supporting meaningful outcomes.

 

Selected recipients receive access to MediaCast’s award-winning media relations team, who collaborate closely to design and deliver a tailored communications campaign that maximises reach and impact.

 

Grants include:

  • ·         Funding support valued at $5,000 or $10,000
  • ·         Full or partial coverage of a media relations campaign
  • ·         Strategic campaign planning and execution
  • ·         Access to MediaCast’s award-winning media relations experts
  • ·         Campaign delivery across radio, TV, print, and online media

 

Every grant is designed to ensure resources go further, helping organisations achieve maximum visibility with the budget available. Pro Bono for Purpose will be returning in 2027.

About the Pro Bono Program
Program Growth

Program Growth

Since its inception, Pro Bono for Purpose has grown from a small initiative into a structured, high-impact program with increasing demand from across the not-for-profit sector.

 

Each year, we continue to see:

  • ·         Increased demand from not-for-profits and charities
  • ·         More diverse and impactful campaign opportunities
  • ·         Expanded national media reach across broadcast and digital channels
  • ·         Stronger engagement and awareness outcomes for supported organisations

 

This growth reflects both the need for accessible communications support and the impact that strategic storytelling can deliver when applied to purpose-driven causes.

Recipient Spotlight

DV Safe Phone [links to portfolio profile]
Motherless Daughters Australia [links to portfolio profile]
Gather My Crew [links to portfolio profile]
Emergency Medicine Foundation [links to portfolio profile]
Fortem Australia [links to portfolio profile]
Take2 Australia [links to portfolio profile]
Basic Rights Queensland [links to portfolio profile]
Fat Farmers (coming soon)
Little Dreamers Australia (coming soon)
What Were You Wearing? Australia (coming soon)

Please stay tuned for more information and key dates for the 2027 Pro Bono for Purpose charity grants. If you’re a purpose-led organisation seeking support, we welcome expressions of interest for future Pro Bono for Purpose campaigns.

 

Together, we can amplify the stories that matter most.

 

👉 Apply for support  [links to submitting campaign brief page]

👉 Grant Criteria [links to grant criteria page]

👉 Terms and Conditions [links to T&C page]