Pro Bono for Purpose

An exciting opportunity for NFPs and charities to harness the power of PR, start a movement and create real and lasting change.

Applications now closed

$10,000 and $5,000 Grants

For NFPs and charities to invest in media relations campaigns.

Harness the Power of PR

Amplify your message across radio, TV, print and digital outlets.

Build Momentum

Create real and lasting change through strategic media relations.

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MediaCast’s Pro Bono for Purpose charity grant offers not-for-profits and charities the opportunity to build momentum through high-impact media relations campaigns.

The program is designed to help organisations tell their story across radio, television, print, and digital media – increasing awareness, driving engagement, and supporting meaningful outcomes.

 

Selected recipients receive access to MediaCast’s award-winning media relations team, who collaborate closely to design and deliver a tailored communications campaign that maximises reach and impact.

 

Grants include

  • Funding support valued at $5,000 or $10,000
  • Full or partial coverage of a media relations campaign
  • Strategic campaign planning and execution
  • Access to MediaCast’s award-winning media relations experts
  • Campaign delivery across radio, TV, print, and online media

Every grant is designed to ensure resources go further, helping organisations achieve maximum visibility with the budget available. Pro Bono for Purpose will be returning in 2027.

About the Program

At MediaCast, we specialise in delivering impactful campaigns that cut through. From raising funds to raising awareness, some of our best work lies within the not-for-profit and charity sector. We also understand that not every organisation has the budget to invest in PR year-round, or sometimes even at all.

That's why we're excited to share that MediaCast's Pro Bono for Purpose charity grant is back! Our grant is designed to give organisations the opportunity to build momentum through media relations and amplify their message across radio, TV, print and digital outlets.

What the grant includes

What you receive

  • Grants valued at $5,000 or $10,000
  • Use toward a full or partial coverage of a media relations campaign
  • MediaCast will collaborate with you to ensure the budget is maximised
  • Access our award-winning media relations experts
  • Reach audiences across Australia on radio, TV, print and online

Program Growth

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Since its inception, Pro Bono for Purpose has grown from a small initiative into a structured, high-impact program with increasing demand from across the not-for-profit sector.

Each year, we continue to see:

  • Increased demand from not-for-profits and charities
  • More diverse and impactful campaign opportunities
  • Expanded national media reach across broadcast and digital channels
  • Stronger engagement and awareness outcomes for supported organisations

 

This growth reflects both the need for accessible communications support and the impact that strategic storytelling can deliver when applied to purpose-driven causes.

How it works

Key Dates

  • Applications open: 8th October 2025
  • Applications close: 12th November 2025
  • Notification: Successful grant applicants will be notified by 5th December 2025. Terms and Conditions apply.

Application Criteria

  • Campaign must have a clear objective to create positive impact
  • Campaigns must start after 1 January 2026 and be completed before 30 September 2026
  • Grant must be used for a media relations campaign
  • Must be registered with the Australian Charities and Not-for-profits Commission and based in Australia
  • Entrants cannot have previously used MediaCast's services or been the recipient of a previous Pro Bono for Purpose grant
  • Applicants must have capacity to effectively collaborate on awarded campaign with MediaCast
Grant CriteriaTerms and Conditions

Get Involved

Please stay tuned for more information and key dates for the 2027 Pro Bono for Purpose charity grants. If you’re a purpose-led organisation seeking support, we welcome expressions of interest for future Pro Bono for Purpose campaigns.

 

Together, we can amplify the stories that matter most.

 

👉 Apply for support  [links to submitting campaign brief page]

👉 Grant Criteria [links to grant criteria page]

👉 Terms and Conditions [links to T&C page]

Have a Mission to Make a Change?

Our team are passionate about working with organisations aligned to our values. If you are an NFP or charity, we encourage you to apply.

Submit a Campaign Brief