The MediaCast Team

MediaCast’s award-winning team is recognised as forming one of the top public relations and communications agencies in Australia.

Celebrating 10 Years (2015 - 2025)

Fran Chalmers

Managing Director

Fran Chalmers

Managing Director

Fran is the Managing Director of MediaCast, Australia’s only PR agency specialising in broadcast communications. Since launching in Brisbane in 2015, she has grown the business into a full-service consultancy delivering integrated campaigns across radio, TV, print, digital, and videography. Fran has led award-winning campaigns across healthcare, lifestyle, technology, and finance, and under her leadership MediaCast has been recognised with multiple PRIA and PRCA accolades. She is passionate about purposeful storytelling and helping brands connect with audiences through creative, results-driven media strategies.

Amy Bramman

Group Account Director

Amy Bramman

Group Account Director

As Group Account Director, Amy provides strategic oversight across MediaCast’s campaigns, ensuring creativity, precision, and measurable results. With extensive experience in PR and media strategy, she sets and tracks KPIs that keep campaigns accountable while fostering innovation. Amy also plays a key role in mentoring talent and sharing her expertise through industry masterclasses, empowering the next generation of PR professionals while delivering outstanding client outcomes.

George van Velzen

COO

George van Velzen

COO

George is MediaCast’s COO and is responsible for the agency’s operational infrastructure and technology development. He has been pivotal in building BUZZHub, MediaCast’s proprietary PR platform that streamlines campaign delivery and reporting. With a background in IT, HR, and finance, George ensures MediaCast scales efficiently while maintaining excellence. His meticulous, risk-aware leadership complements Fran’s vision, creating a strong foundation for long-term client success.

Sophie Taylor

Account Manager

Sophie Taylor

Account Manager

Sophie combines strong PR and digital marketing expertise with sector experience spanning healthcare, lifestyle, and advocacy. With a Bachelor of Communications (Public Communication) from UTS, she has led digital engagement and communications at the Australian Medical Association (NSW), where she managed campaigns, content, and membership communications. At MediaCast, Sophie helps clients connect with audiences across radio, TV, and online, ensuring campaigns are strategic, creative, and measurable.

Vinh Tran

Account Manager

Vinh Tran

Account Manager

Vinh is a senior communications professional with 25+ years’ experience advising executives across Asia-Pacific. She specialises in corporate PR, crisis communications and media relations, and has guided C-suite leaders through reputational issues, M&A and large-scale transformation. At MediaCast, Vinh strengthens brand positioning, manages risk and builds trust through strategic counsel and high-impact media engagement.

Brianna Graham

Account Manager

Brianna Graham

Account Manager

Brianna brings five years’ experience in luxury travel and lifestyle PR, having managed campaigns for prestigious international brands. With a Bachelor of Creative Industries from QUT, she has curated media famils and activations spanning hotels, cruises, trains, and safaris. Known for her creativity and strong client relationships, Brianna crafts compelling brand stories that resonate with lifestyle and travel audiences, while driving measurable results. At MediaCast, she delivers integrated broadcast campaigns that span radio, TV, and digital content, leveraging her media connections and event skills to create memorable campaigns for lifestyle brands.

Martin Ward

Account Manager

Martin Ward

Account Manager

Martin is a multimedia communications professional with experience spanning PR, publishing, media relations and digital marketing. Previously Deputy Web Editor at Farmers Weekly (UK), he focused on SEO, social and video. At MediaCast, he manages campaigns end-to-end — research and creative through to broadcast pitching, media liaison and multimedia integration — ensuring stories cut through across radio, TV and digital.

Sarah Nelson

Senior Account Executive

Sarah Nelson

Senior Account Executive

Sarah is passionate about storytelling and purpose-driven campaigns. With experience across TV, radio, cinema and digital, she pairs media-buying nous with hands-on PR execution. Skilled in broadcast pitching, campaign management and stakeholder engagement — especially in health and non-profits — Sarah helps clients secure meaningful, measurable results.

Alice Simpson

Senior Account Executive

Alice Simpson

Senior Account Executive

Alice is passionate about health, wellbeing, and non-profit PR. With agency experience and a QUT Public Relations degree, she contributes to both campaign development and execution. At MediaCast, Alice focuses on broadcast pitching, media liaison, and stakeholder engagement, helping clients amplify their messages through Radio Day®, PR retainers, and integrated PR campaigns.

Tian Hedge

Account Executive

Tian Hedge

Account Executive

Tian supports the team in campaign research, planning, and execution, bringing fresh creativity and strong organisational skills. A QUT graduate with a Bachelor of Communications (Advertising, PR & Entertainment), Tian has gained hands-on agency experience through roles at other Brisbane PR agencies. Tian contributes to Radio Day® activations, social content, and research assignments, helping deliver fast-turnaround broadcast campaigns and integrated client projects. She has worked on media engagement, influencer outreach, content creation, and events, particularly within the entertainment and lifestyle sectors.

Emerson Mitchell

Public Relations Coordinator

Emerson Mitchell

Public Relations Coordinator

Emerson supports broadcast research, media list building and content development. With a PR degree from Deakin and hands-on social media experience, she assists with Radio Day® logistics, campaign tracking and reporting — bringing a passion for non-profits and entertainment to every brief.

Vacancy

Soon to be revealed!

Vacancy

Soon to be revealed!

MediaCast History

June 2015

MediaCast Launched

MediaCast officially incorporated in June of 2015 and launched
Radio Days and Media Days into the Australian market

All services delivered through MediaCast's own
BUZZHub platform and our own NewsWire platform.
2016-2017

Expansion of Services

In order to capture more of the market, MediaCast expanded
its service to become a full service agency, offering project
and retainer based services whilst also incorporating
other PR functions.
2018-2021

Growing and Evolving

We grew the team and moved into a bigger offices.

2019 PRIA Golden Target Winner - Small Budget Campaign
2021 PRIA Golden Target Winner - Public Advocacy & Community Relations Campaign

We launched the BUZZHub Client Portal to provide clients with real-time access
to coverage data and interview scheduling.
2022-2023

Leading by Example

One of the first agencies in Australia to support families by introducing
IVF fertility leave and paid pregnancy loss leave.

2023 Clutch - Australia's Top PR Agency Winner

MediaCast launched its cloud-based PR Software BUZZHub as a
subscription offering to the market.
2024-2025

Celebrating 10 Years

2024 - PRCA (APAC region) Diversity, Equity and Inclusion Campaign Winner

2025 - PRCA (APAC region) Small Consultancy of the Year Finalist
2025 - PRCA (APAC region) NGO and Charity Award Finalist
2025 - PRCA (APAC region) Health and Wellbeing Award Finalist

MediaCast celebrates 10 years of operation!
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