MediaCast Public Relations Services

Public Relations Services

Our talented team deliver services as a fixed-price project, retainer or as an extension to an existing campaign.

Media Relations

MediaCast is known for executing strategic and effective media relations campaigns, securing coverage across all media formats including TV, radio, print, digital and trade. We have strong relationships with journalists and producers across the country and our team are adept at developing creative concepts and media assets designed to spark interest and start conversations.

Crisis Management

Our crisis management team helps you navigate unexpected challenges with strategic communications plans to protect your brand’s reputation. We offer crisis management preparation, risk assessment, rapid response support and media liaison. We can craft media statements and messaging for stakeholders and spokespeople to mitigate damage and restore trust.

Communications Strategy

If you’re wanting to start from scratch, our team can help you create a robust communications plan aligned to your organisation’s objectives. Whether you’re looking for an internal or external strategy, support creating overarching key messaging or want to finetune your communications objectives, our skilled team of communications professionals can bring the strategic edge.

Media Monitoring

Stay ahead of the narrative with our media monitoring services, providing real-time insights into where your brand is being mentioned across TV, print, online, and social media platforms. We can provide specialised industry insights and competitor analysis as well as analysing trends and audience sentiment to inform your next steps.

Research and Analysis

MediaCast conducts consumer research to provide deep insights into key audiences and drive strategic decisions. We are highly skilled at analysing raw data, finding newsworthy stats and translating them into a powerful news hook. We can work with you to conduct research within your own network with our custom survey tools and draw critical comparisons between your industry data and national representative statistics.

Videography

We produce high-quality, captivating video content that tells your brand’s story with impact. From concept development to post-production, our videography team delivers tailored visual experiences for all platforms. From Video News Releases to customer testimonials, our creative approach ensures your videos resonate with your target audience and enhance your brand image.

Media Training

We offer industry-leading media training programs to equip your spokespeople with the skills to confidently navigate interviews across all formats. With a tailored approach, we help you refine your messaging, anticipate tough questions and deliver impactful responses aligned with your communications objectives. Our expert trainers ensure you’re prepared to not only respond, but lead the conversation, enhancing your media presence and credibility.

Influencer Engagement

Harness the power of influencers to boost your brand’s visibility. We connect you with industry-relevant influencers and develop authentic campaigns that resonate with their audiences, building trust and engagement for your brand. Our approach ensures that each partnership aligns with your values and amplifies your message in an organic way.

Executive Profile Building

Our team can help you establish a compelling Linkedin presence showcasing your leadership and industry expertise. From crafting insightful posts to curating engaging content, we strategically position you as a thought leader, aligning your personal profile with your business goals and reaching your target audience. With tailored content strategies, we ensure your voice resonates across your network, driving visibility and meaningful connections. We can also prepare award submissions for industry accolades as well as source and secure speaking engagements to further build your professional profile.

Social Media Management

Our social media management service creates, curates, and manages your brand's presence across all platforms. We develop data-driven strategies that increase your online engagement, grow your audience, and build brand loyalty. By continuously optimising content and interactions, we ensure your social channels remain vibrant and effective.

Content Creation

Our copywriting services deliver clear, compelling content designed to engage your audience and drive results. Whether for your website or marketing collateral, we create messaging that captures your brand's voice, communicates value, and motivates action. Our team of communications experts and journalists work to ensure every word aligns with your goals and resonates with your target market.

Activations & Events

From concept to execution, we deliver seamless brand activations and events that captivate your audience. Our team specialises in creating memorable experiences that drive engagement and amplify your brand’s message. We handle every detail to ensure your events not only meet but exceed your expectations, leaving a lasting impression on attendees.