Research can take your campaign to new heights, giving you something new to bring to the table and achieve extra cut-through with media.
Research is one of the key factors in turning a great concept into an impactful campaign, developing concepts into interesting talking points and newsworthy topics.
Research creates new and interesting information and helps cut-through competing stories to get your message into the media.
MediaCast uses a panel weighted against the Australian Bureau of Statistics for location, age and gender to create National Representative statistics, so we can breakdown data by specific states and metro cities.
MediaCast either uses a panel weighted against the ABS (Australian Bureau of Statistics) for National Representative (NatRep) statistics or targets a market segment such as Women, Parents, Mothers or Men.
The data is then analysed by breaking down demographic information or through using a series of definition questions to segment those who have different viewpoints or experiences.
Our team analyses the data to extrapolate the best statistics, create the most interesting talking points and build a creative story to generate optimum media cut-through.
The statistics can also be repurposed and used to generate content for owned and social media channels such as social media tiles and posts, op-ed features, and website content.