Fran Chalmers Managing Director Fran Chalmers Managing Director Fran is the Managing Director of MediaCast. Since founding the agency in 2015 as Australia’s first specialist broadcast PR firm, she has grown it into a full-service consultancy delivering media relations, crisis communications, and integrated PR strategies. Originally focused on healthcare and not-for-profits, Fran has built MediaCast’s reputation for excellence through referrals and results, expanding the business into sectors including technology, consumer, FMCG, finance, and manufacturing. Fran oversees the overall business strategy, operations, and performance of MediaCast, ensuring it meets its business goals while guiding and leading the team. She works with global and Australian brands as well as not-for-profit organisations, leading the team to manage reputation, build visibility, and engage audiences. Under her leadership, MediaCast’s work has been recognised with multiple industry awards.
Amy Bramman Group Account Director Amy Bramman Group Account Director As Group Account Director, Amy provides strategic direction across MediaCast’s campaigns, ensuring creativity, precision, and measurable results. With extensive experience in PR and media strategy and crisis communication, she establishes performance frameworks and oversees rigorous measurement processes that keep campaign teams accountable to achieving exceptional outcomes. Amy is instrumental in upskilling and mentoring our PR professionals and sharing her expertise through industry masterclasses and hands on leadership to ensure the team evolves with confidence. Prior to joining MediaCast, Amy worked as a Senior Publicist at a leading personal representation agency in London, where she managed publicity campaigns for West End and regional theatre productions.
George van Velzen COO George van Velzen COO George is MediaCast’s COO and is responsible for the agency’s operational infrastructure and technology development. He has been pivotal in building BUZZHub, MediaCast’s proprietary PR platform that streamlines campaign delivery and reporting. With a background in IT, HR, and finance, George ensures MediaCast scales efficiently while maintaining excellence. His meticulous, risk-aware leadership complements Fran’s vision, creating a strong foundation for long-term client success.
Sophie Taylor Account Manager Sophie Taylor Account Manager As Account Manager at MediaCast, Sophie provides strategic direction for her accounts and the wider team, leveraging her expertise across health, not-for-profit, B2B and Australian-made manufacturing. Through her work, Sophie drives strong advocacy messages to drive change and is adept at positioning brand voices as thought leaders in their respective industries, generating cut through and creating meaningful impact. Known for her steady hand and meticulous attention to detail, Sophie ensures campaigns are executed with precision while never losing sight of the bigger picture. She champions MediaCast’s pro bono initiative, ensuring important causes are given a powerful platform to be heard. With a Bachelor of Communications (Public Communication) from UTS, she has led digital engagement and communications at the Australian Medical Association (NSW), where she managed campaigns, content, and membership communications.
Vinh Tran Account Manager Vinh Tran Account Manager As Account Manager, Vinh strengthens brand positioning, manages risk, and builds trust through strategic counsel and high-impact media engagement. She has a particular focus on the mental health sector, helping clients navigate complex communications challenges with clarity and confidence. Vinh provides tailored strategies that align with organisational goals, fosters strong stakeholder relationships, and ensures messages are impactful across multiple channels. Vinh is a senior communications professional with 25+ years’ experience advising executives across Asia-Pacific. She specialises in corporate PR, crisis communications and media relations, and has guided C-suite leaders through reputational issues, M&A and large-scale transformation.
Brianna Graham Account Manager Brianna Graham Account Manager At MediaCast, Brianna is our in-house brand activation guru, connecting brands with audiences in authentic and memorable ways. Her expertise sits across both the lifestyle and healthcare spaces, with her portfolio spanning smart outdoor technology, premium alcohol brands, aesthetic surgery, mental health services and veterans advocacy. Leveraging her strong media connections and event expertise to create memorable campaigns for lifestyle brands. With five years’ experience in luxury lifestyle PR, Brianna has managed campaigns for prestigious international brands, curating media famils and immersive experiences across hotels, cruises, trains and safaris. Known for her creativity and strong client relationships, she crafts compelling narratives and designs experiential moments that elevate brand presence and drive measurable results.
Martin Ward Account Manager Martin Ward Account Manager At MediaCast, Martin leads accounts in the tech, marketing and manufacturing spaces with a focus on B2B and broadcast PR. Martin is particularly adept at leading communications for complex and technical brands, translating intricate subject matter into accessible, engaging narratives that deliver results. Martin is a multimedia communications professional and draws on extensive experience spanning PR, publishing, media relations and digital marketing to bring clarity and focus to complex communications challenges. Previously Deputy Web Editor at Farmers Weekly (UK), he focused on SEO, social and video, developing content that engaged and informed audiences.
Alice Simpson Senior Account Executive Alice Simpson Senior Account Executive At MediaCast, Alice works across some of our key accounts in health, beauty, manufacturing, and technology, giving her broad experience with brands spanning diverse industries. Alice plays a key role in MediaCast’s white-labelled broadcast service, delivering campaigns on behalf of agencies working across blue-chip and household-name brands. She also mentors the team on broadcast best practice, sharing her expertise to strengthen campaign delivery across our specialist broadcast arm. Alice manages MediaCast’s social media channels, driving and executing the strategy and creating content that is both engaging and informative. With agency experience and a Public Relations degree from QUT, she contributes to both the development and execution of accounts, bringing creativity, strategic insight, and hands-on expertise to every project.
Tian Hedge Account Executive Tian Hedge Account Executive Tian provides supports on some of MediaCast’s key accounts team in in smart home technology, veteran and disability advocacy, and the manufacturing industry. She supports the team with research, planning, and execution, bringing fresh creativity, strong organisational skills, and attention to detail. She manages our Radio Day® offering and helps to deliver fast-turnaround broadcast campaigns for PR agencies and brands. Tian has also contributed to media engagement, influencer outreach, content creation, and events, with a particular focus on the entertainment and lifestyle sectors. A QUT graduate with a Bachelor of Communications (Advertising, PR & Entertainment), Tian has gained hands-on agency experience through internships at other Brisbane PR agencies, equipping her with practical skills and a collaborative approach to every campaign.
Rikki Stevens Account Executive Rikki Stevens Account Executive As an Account Executive, Rikki works with the team to support clients across sectors in delivering creative, multi-channel campaigns and securing meaningful media coverage. A recent graduate with a Bachelor of Communications majoring in Entertainment Industries from QUT, Rikki also brings over a year of in-house publicity experience in the publishing industry. Her curiosity for research and natural creativity fuels her passion for designing campaigns that not only capture attention but also foster genuine impact.
Madison Miernik Account Executive Madison Miernik Account Executive As an Account Executive at MediaCast, Madi plays a key role in supporting the team across a diverse portfolio of clients. She assists in the development and execution of creative, strategic campaigns, ensuring every project runs seamlessly from concept to completion. With experience gained through internships at both agencies and in-house communications teams, Madi has developed a strong understanding of client management and campaign coordination. Her attention to detail and commitment to maintaining positive client relationships help keep every account running smoothly.
Winny Wint Htae Public Relations Coordinator Winny Wint Htae Public Relations Coordinator As a PR Coordinator, Winny will assist the team in developing and delivering campaigns, support marketing activities, and contribute to social media and content creation. With a passion for the entertainment sector, she brings a fresh perspective and creativity to PR. She holds a dual Bachelor’s Degree in Business (Public Relations) and Communications (Journalism) from QUT, equipping her with a diverse skill set for the role of PR Coordinator.
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